People
David Hunegnaw

David Hunegnaw photo

David Hunegnaw Quotes

Total quotes: 1

David Hunegnaw photo

David Hunegnaw

Birthname

Birthday: December 27, 1967

Birthplace: United States

Educated At: Wright State University

Occupations: Entrepreneur

Profesisonal Interests: startups, venture capital, customer engagement, customer intelligence, user generated content, Publishing

Total quotes: 1

“The future of marketing isn't in engaging influencers for over-staged, over-styled, made-to-look-authentic branded content. It's an incredibly deceptive tactic, sure to follow a downward spiral from initial excitement to the ultimate letdown. The future of marketing must be one where brands look to their real fans and customers for less (yet, better) branded content for their marketing campaigns. It's a natural, authentic and, most importantly, honest approach to branded content creation. And it's exactly what fans and customers need to stay engaged for the long term.”

— David Hunegnaw, Has Influencer Marketing Effectively Become Clickbait?

Tagged: Marketing, Influencer Marketing, Influencer, Media, Content, Advertising, media strategy

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