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Jack Neff

Jack Neff Quotes

Total quotes: 3

Jack Neff

Birthname

Total quotes: 3

“Only around a third of digital banner impressions have any impact at all, Mr. Snyder said, counting both the 57% that aren't viewed by humans and another roughly 10% rendered useless by frequency overkill.”

— Jack Neff, ARF: Brands Should Be Spending $31 Billion More This Year Than They Are

Tagged: Advertising Spend, Advertising, Digital media, Banner Ads, Too Many Ads Make You Hate A Brand

“Advertising is more likely to be encoded in long-term memory if people encounter it in multiple media, said Manuel Garcia-Garcia, senior VP for research and innovation in global ad effectiveness at the ARF.”

— Jack Neff, ARF: Brands Should Be Spending $31 Billion More This Year Than They Are

Tagged: Advertising Spend, Advertising, Digital media, Banner Ads, Too Many Ads Make You Hate A Brand

“Once a brand hits the same person with digital banner impressions 40 or more times in a month, sales actually start to decline...”

— Jack Neff, ARF: Brands Should Be Spending $31 Billion More This Year Than They Are

Tagged: Advertising Spend, Advertising, Digital media, Banner Ads, Too Many Ads Make You Hate A Brand

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