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James Cole Quotes

Total quotes: 11
“The reality is that the old school, Mad Men style approach to advertising doesn’t work anymore.”
— James Cole, Influencer Marketing — A Definitive Guide For 2019
Tagged: Influencer Marketing, Business
“James Cole is the founder and CEO of H Collective,a marketing company that connects quality-focused brands to the best creators in the world.”
— James Cole, James Cole
Tagged: James Cole, Who Is James Cole
“If the ‘Whole Foods renaissance’ taught us anything, it’s that sustainability is more than a buzzword – it’s the future.”
— James Cole, How H Collective Is Starting A 'Slow Content Movement'
Tagged: Instagram Influencers
“When I tell people I started a SaaS platform for micro influencers their eyes glaze over. So let me try this instead: I am starting a beekeeping co-op.”
— James Cole, On Starting An Influencer Marketing 'Beekeeping Co-op'
Tagged: Influencer Marketing
“Use your talent and following for good – create things that are meaningful to you and only work with brands that align to yours.”
— James Cole, Influencer Marketing: A Skyscraper On Soft Ground
Tagged: Influencer Marketing
“At moments, you’re a visionary who sees things no one else can. At other moments, you aren’t growing fast enough, your product is breaking, and your idea is a farce.”
— James Cole, Good Enough, Not Good Enough — What It's Really Like To Run A Startup
Tagged: Tech, Startup Culture, Entrepreneurship
“We connect quality-focused brands to the best creators in the world.”
— James Cole, The H Hub – A community for quality focused creators and brands
Tagged: Influencer Marketing, The Hub, Hub
“Your early clients are your most important clients. Over deliver. Give them twice as much value as you promised them.”
— James Cole, How To Win Your First 5 Brand Clients
Tagged: Business, Clients, Finding Freelance Work
“People trust their friends more than they trust brands; in an online purchase decision, authenticity is king.”
— James Cole, Influencer Marketing: The End of Bad Ads
Tagged: Predictions, Advertising, Marketing
“As more brands concede creative control and succumb to the inevitable reality–that in 2016, consumers have the power–influencer marketing will continue to grow as the single most viable form of marketing at scale.”
— James Cole, Influencer Marketing: The End of Bad Ads
Tagged: Predictions, Advertising, Marketing
“Right now, ‘Influencer Marketing’ is the single most effective advertising method in existence. Campaigns run through influencers see an 11x ROI as compared to other ‘traditional’ digital campaigns and customers acquired through influencer marketing are 37% more loyal. The reason it works is simple: consumers trust their friends more than they trust brands. Therefore, to post branded content effectively, you have to engage with your followers as a friend, not as a brand. Post content that fits your vibe, in a way that feels authentic, and your followers will engage favorably, irrespective of brand involvement.”
— James Cole, NO CALIFORNIA ROLLS – OR WHY WE INSIST ON BEING AUTHENTIC.
Tagged: Influencer Marketing, Marketing
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