People
John Herrman

John Herrman Quotes

Total quotes: 2

John Herrman

Birthname

Educated At: University Of Michigan

Nationality: United States Of America

Occupations: Novelist

Spouse: Josephine Herbst

Total quotes: 2

“Many native campaigns are quite expensive, and if you limit the work you’re doing to the creation of content, and leave the distribution to the brand, then it can become more affordable,’ said Stephanie Losee, head of content for Visa.”

— John Herrman, Stephanie Losee, How Sponsored Content Is Becoming King in a Facebook World

Tagged: The Present Of Media, Facebook, Advertising Spend, Branded Content

“With less ability to charge for distribution, on their own channels or others, and a growing dependence on margin-squeezing outside platforms, publishers may be left to compete with creative agencies on their turf. Publishers becoming ad agencies, in other words, means competing not just with one another, but with the agencies that already exist.

In this nascent new order, competitors are defined largely by their limitations. While the terms and prices that publishers can accept from advertisers are set by the need to support a connected news or entertainment organization — the reason they chose this controversial path in the first place — conventional agencies are hampered by a dependence on lucrative TV work, from which they are accustomed to low volumes and high margins.”

— John Herrman, How Sponsored Content Is Becoming King in a Facebook World

Tagged: The Present Of Media, Facebook, Advertising Spend, Branded Content

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