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Ross Benes Quotes

Total quotes: 4
“The General Data Protection Regulation, which prevents brands from using a person’s data unless they have explicit permission to do so, could send more ad dollars to premium publishers that are more likely to obtain user consent than lower-quality publishers. However, it’s also possible the GDPR will have a negative effect on any publisher that relies on programmatic advertising because the regulations will make it harder for advertisers to measure conversions, which in turn will lead ad buyers to reduce their spend.”
— Ross Benes, The GDPR will help or hurt publishers, depending on who you ask
Tagged: General Data Protection Regulation, Big Data, Marketing, Programmatic Advertising
“PopSugar built tools to analyze the audience and intent data from its website and shopping platform, ShopStyle, so the content studio doesn’t have to sit around and wait for RFPs to come in but can proactively pitch brands itself.”
— Ross Benes, How PopSugar leveraged data to increase its branded content deals by 85 percent
Tagged: How to make data useful, Success, Data Insights, Publishing
“Be up-front and open about what you’d like to do. As shocking as this may sound, not everyone enjoys giving or receiving a rim job, so talk about it in advance.”
— Ross Benes, Eating Ass: A Guide for the Straight Man
Tagged: rimming, Communication, Honesty
“Go easy. It’s also worth noting that rimming doesn’t have to involve super-deep tonguing.”
— Ross Benes, Eating Ass: A Guide for the Straight Man
Tagged: rimming, Patience, gentle
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